martes, 12 de febrero de 2019



Is innovation important? Ask Blockbuster if they saw Netflix coming. Here’s a hard truth: The market will always be searching for something new—and you, not your competitor, must be the one to give it to them. Understanding and enacting these four principles is essential to kick-starting a state of constant and successful evolution in your business.


Pinpoint what’s blocking your company’s path forward. All the motivation in the world is useless without insight into your—and your company’s—method of operation, and why your vision could be at a standstill. Use your business map to understand where your products are now and to clearly define where you want them to be.

Only when you have a compelling vision for the future of your products, services and delivery will you be able to effectively hit your target. Come up with powerful reasons to innovate. And, remember innovation comes in many flavors—it’s not just about high-tech advances or efficiencies in your process. You can innovate how you approach your relationship with your customers, or add a new voice or perspective that sees your products and services in a new light. 


The world’s most successful companies are constantly examining the relationship between their products and buyer behavior. Are there ways you can adjust your product to encourage higher frequency of repurchase? What changes can you make to increase your number of customers and dollars per sale? Incremental improvements can generate geometric sales growth.

A quarterly pow-wow isn’t enough. Strategizing must be a part of your company’s culture, the same way customer service and quality control are deeply embedded in your processes. Innovation is really a daily habit, whereby you constantly reassess what your customers need now, and what they will need in a few years. It requires anticipation, and a determination to never stop identifying new opportunities to serve your customers better through fresh and inventive approaches. These four principles can help you create a state of constant and successful evolution in your business. Innovation doesn’t have to be glamorous. It doesn’t require a “nano” prefix, a “tech” suffix or—for that matter—a standing room only press conference. 

Learn the strategies that will ensure your business is truly innovating in a way that is profitable to both you and your clients by securing your place at FourPercent today.

Original article by Al Medina.

domingo, 18 de noviembre de 2018

Best Jobs and Side Gigs for Introverts

    If you have an introverted personality, you might shy away from some jobs that require a lot of face time or public interaction. There are numerous jobs and side gigs that are perfect for introverts, allowing you to make extra money without having to deal extensively with other people.
  • 01
     Freelance Writer

    A young woman writes an abstract on a laptop surrounded by her notes and research. Learn how to write an abstract here.
    DaniloAndjus/Getty Images
    Do you have a way with words? Then being a freelance writer could be a great fit for you. The solitary act of writing can be done just about anywhere, as long as you have a computer and internet access.
    You don’t need to have a degree in English or be a master of literature, either. There are many opportunities out there for writers and storytellers — everything that you read online and in print was written by someone, and that someone (hopefully) got paid for their work! If you have a passion for something or are an expert in a particular field, see if you can write content for that niche.
  • 02

    Man using laptop
    Getty Images
    An editor can help spruce up pieces of text and catch any errors before getting published. If you have an eye for mistakes and can help tighten up content, this gig is for you. The best part is that you can do this as a job or even on the side with your current job.
  • 03
     Dog Walker

    Female dog walker walking dogs at dog park
    Thomas Barwick / Getty Images
    One of the most popular gigs is being a dog walker: Pet owners who may be out of town or at work need someone to care for their dogs and make sure they get their walks in.
    Bonus: You get paid to exercise and hang out with dogs. 
  • 04
     Newspaper Delivery Person

    Newspaper Delivery
    Siri Stafford/Getty Images
    Though print might be dying, there are still a number of folks who prefer to read the morning paper in physical form. But how do customers get the paper every morning? From a newspaper delivery person. This job is good for early birds who like to work alone and have access to a car.
    You’ll have to consider the cost of gas and wear and tear on your car, but you may be able to deduct certain things if you are an independent contractor. 
  • 05
     Graphic Designer

    Graphic designer working late at computer in office
    Image (c) Hero Images / Getty Images
    Graphic design is a specialized and in-demand skill. If you have a background in design, and are proficient in design programs like Photoshop and InDesign, working as a graphic designer could be a good full-time job or side gig. As a graphic designer, you can work with clients to design posters, marketing materials, social media images, and more.
  • 06
     Social Media Manager

    Woman using an iPad
    Hoxton / Tom Merton / Getty Images
    In today’s digital world, companies can’t ignore the power of social media. As a social media manager, you manage social media accounts for clients, create content, and track metrics like engagement, and so on. While most large brands have an in-house social media team, many smaller companies will outsource the management of their social media presence to freelancers.  
    If you know how to create images for Instagram or write witty content in less than 140 characters, being a social media manager could be a good fit. You should have knowledge of tools like Buffer or Hootsuite, and understand what type of content does and doesn’t work on the various social media platforms.  
  • 07
     Virtual Assistant

    Woman writing in notebook
    Hero Images / Getty Images
    Some introverts might be fine with a gig dealing with people — so long as they’re dealing with them remotely, rather than in person. If that sounds like you, and you have great organizational and administrative skills, then being a virtual assistant could be the gig for you.
    As the job title implies, you deal with people virtually, rather than in person — generally over email, phone, or video conference — to help clients with a variety of tasks, including managing email, scheduling appointments, helping with social media, doing data entry, and more. In this support role, tasks can vary depending on the client and on the day, so you likely won’t get bored.
  • 08
     Online Seller

    online selling packaging and box set for Delivery and shipped global
    skaman306 / Getty Images
    Using the internet to buy and sell merchandise isn’t just for big businesses. Individuals can use platforms like Amazon, eBay, OfferUp, and Craigslist to sell a variety of products.  
    You can flip items you get at a thrift shop and sell them at a higher price, or sell off items from around the house or that have been gathering dust in the garage. If you are crafty, you can even make and sell your original creations on Etsy. There’s no shortage of items you can sell — and using the sites listed above, this can be a great side hustle that you can do on your own.
    How much you make depends on what you’re selling and how much time you’re willing to put into it — this can be a side hustle to make you a little money on the side, or a full-time business that can make you thousands of dollars a month. 
  • Source:


THE 4 KEYS TO CONSTANT AND STRATEGIC INNOVATION Is innovation important? Ask Blockbuster if they saw Netflix coming. Here’s a hard trut...