Hi fitness and sports coach, this is Juan Pablo, hitting the gym to drop some kilos for summer.
Hold a sec while I am done with my Tabata… BRB.
Ufff! That was intense!…
OK, I am back.
Let me tell you a story:
As a kid, there were three things I loved doing: playing football (actually I wanted to be a pro), training, and telling stories..
And while I didn’t become a professional footballer, I became a master of stories and a fitness addict.
When Facebook appeared, I realised I was able to gather people around me (while alienating others) with stories on posts.
It couldn’t be a fatty solution that would keep them doing things they don’t like such as funnels, copywriting, chatbots, and more.
They needed a solution where they would keep their focus on what they do the best while I would do the heavy lifting for them.
That’s when I created the LEAN CONTENT GAME PLAN™, a content routine built around a 4-step protocol so no fitness & sports coaching business would never be out of shape again:
STEP 1: An energetic set of tribe enhancers: where I’ll grow tribe of ideal fans that will love you.
STEP 2: A vigorous set of authority HIIT: where your content does the heavy lifting and positions you as the leader of that tribe.
STEP 3: An intense set of relationship toning: where your fans get to know you closer so they say “yes” to you and your life-changing program.
STEP 4: A super-charged finisher of business growth: where those fans will buy from you over and over!
I saw I had a gift.
Through sweat and tears (many), I honed up my gift and mastered the art of creating content that sells.
I worked creating stories with some brands such as ClassPass, EA Sports, FIFA, WGT, Creatitive.
Yet, deep down, I knew I was missing my calling…
Until one day, a fitness coach friend was struggling to find clients.
I told him what I was doing to gather people around my stories.
I created one for him…
And clients started to arrive!
I discovered my calling: to help fitness & sports coaches tribes of fans that can buy their programs!
But if I wanted to do it right, I needed to come up with a leaner solution for them.
This protocol has helped countless coaching businesses stay leaner than ever.
If you are reading this far, it means you feel your coaching business could be in better shape.
No worries, the Lean Storyteller is here to help you drop those extra kilos!
Free feel to book a call now to see how the LEAN CONTENT GAME PLAN™ can help you achieve the business body you’ve always dreamed of!